International

Online discussion "PR in Central Asia: challenges, solutions, prospects"

On July 24 at 11:00 (MSK), the online discussion "PR in Central Asia: challenges, solutions, prospects" will take place!

RPRA is gathering PR-leaders and experts from Russia and the countries of Central Asia to discuss key questions of the development of communications in the region.

The moderator of the meeting is Konstantin Shvartskopf, director of the communication agency "Varianty," member of the RPRA working group on international cooperation.

Key topics:
  • Work on the markets of the countries of Central Asia: optimal communication strategies, practical cases of campaign implementation.
  • Communication landscape by countries of the macro-region: features of the media space in Kazakhstan, Kyrgyzstan, Uzbekistan, Tajikistan and Russia. Selection of effective channels of interaction with the target audience.
  • Cooperation within the framework of the EAEU: PR-support of joint initiatives within the framework of interstate cooperation.

Speakers:
  • Evgeny Minchenko, president of RPRA, head of the Center for Research of Political Elites of IMI MGIMO (U) MFA of the RF, president of the holding "Minchenko consulting" (Russia)
  • Ainur Baigozha, founder of the media/PR community PR room in Kazakhstan, head of the agency AB Digital (Kazakhstan)
  • Valentina Butnik, director for external communications and reputation management of Beeline Uzbekistan (Uzbekistan)
  • Mari Vetorazi, head of the marketing department of NETS, founder of the first marketing club in Tajikistan (Tajikistan)
  • Anastasia Gerasimova, expert on international PR, member of the RPRA working group on international cooperation (Russia)
  • Shirin Dubanaeva, founder of the Club of communicators of Kyrgyzstan (Kyrgyzstan)
  • Shynar Zhanibekova, CEO of the agency Media Marketing (Kazakhstan)
  • Kermen Mandzhieva, international expert on strategic communications, member of the RPRA working group on international cooperation (Russia)
  • Mikhail Maslov, general director of maslov: agency (Russia), co-founder of maslov: tashkent (Uzbekistan)