RPRA strengthens its international positioning
The Russian Public Relations Association (RPRA) is strengthening its positions in the global information space — now the official site of the association is also available in English. The initiator of the launch of the English-language version of the site within the framework of the RPRA Committee on International Cooperation was the communication group "iMARS," a corporate member of RPRA.
The version of the site in English includes several sections: general information about the association, its history, mission and main directions of activity, as well as the current news agenda.
"Regardless of the present-day political climate, studying global best practices in communication and sharing them with those who hold similar values remains our priority. Today we are launching the English-language version of our site, and we plan to launch versions in other languages in the future," commented Evgeny Minchenko, President of RPRA.
"The launch of the English-language version of the official site of RPRA is the next step in our strategy of expanding international communications. It not only makes it easier for foreign partners to access current information about the association's activities, but also substantially increases the level of openness of our community on the global professional arena," noted Oleg Poletaev, first vice-president of RPRA.
According to Andrei Andreev, head of the RPRA Committee on International Cooperation, the launch of the English-language version of the site is connected with the growing interest from the side of foreign partners:
"In the conditions of the rapid integration of world communications markets and the growing importance of international cooperation, the presence of a modern and convenient English-language resource becomes a necessity for the effective exchange of experience, and the establishment of new business contacts. We are sure that this step will contribute to the development of long-term partnership relations and will expand the possibilities for interaction with foreign colleagues".
As Alexander Revskiy, executive director of the communication group "iMARS" and member of the RPRA Committee on International Cooperation, explained, the idea arose from the understanding of the relevance of promoting to foreign business audiences information about the Russian market of communication services and the agencies that represent it:
“The launch of the association's English-language website is driven by the growing international interest in Russian communication initiatives, as well as the need to convey the current news and ideological agenda of the Russian PR and GR market. This platform can become a vital tool for exporting Russian communication standards to the global professional community and, as a consequence, strengthen the reputation of RPRA as a leading public relations association," added Alexander Revskiy.
The English-language version of the association's site is available at https://raso.ru/en.
The version of the site in English includes several sections: general information about the association, its history, mission and main directions of activity, as well as the current news agenda.
"Regardless of the present-day political climate, studying global best practices in communication and sharing them with those who hold similar values remains our priority. Today we are launching the English-language version of our site, and we plan to launch versions in other languages in the future," commented Evgeny Minchenko, President of RPRA.
"The launch of the English-language version of the official site of RPRA is the next step in our strategy of expanding international communications. It not only makes it easier for foreign partners to access current information about the association's activities, but also substantially increases the level of openness of our community on the global professional arena," noted Oleg Poletaev, first vice-president of RPRA.
According to Andrei Andreev, head of the RPRA Committee on International Cooperation, the launch of the English-language version of the site is connected with the growing interest from the side of foreign partners:
"In the conditions of the rapid integration of world communications markets and the growing importance of international cooperation, the presence of a modern and convenient English-language resource becomes a necessity for the effective exchange of experience, and the establishment of new business contacts. We are sure that this step will contribute to the development of long-term partnership relations and will expand the possibilities for interaction with foreign colleagues".
As Alexander Revskiy, executive director of the communication group "iMARS" and member of the RPRA Committee on International Cooperation, explained, the idea arose from the understanding of the relevance of promoting to foreign business audiences information about the Russian market of communication services and the agencies that represent it:
“The launch of the association's English-language website is driven by the growing international interest in Russian communication initiatives, as well as the need to convey the current news and ideological agenda of the Russian PR and GR market. This platform can become a vital tool for exporting Russian communication standards to the global professional community and, as a consequence, strengthen the reputation of RPRA as a leading public relations association," added Alexander Revskiy.
The English-language version of the association's site is available at https://raso.ru/en.
