The Committee on international cooperation of RPRA and the Agency of creative industries will hold an expert session "Intercultural interaction through communications: practices of using national and cultural identity in international PR".
The session will take place on August 20 from 19:00 to 21:00 in the creative space "AKI.lab" at the address: Moscow, Bolshaya Nikitskaya st., 17, bldg. 2.
Questions for discussion:
Moderators:
Experts of the session:
The session will take place on August 20 from 19:00 to 21:00 in the creative space "AKI.lab" at the address: Moscow, Bolshaya Nikitskaya st., 17, bldg. 2.
Questions for discussion:
- The brand-personality of Russia in different markets: how are we perceived through the prism of culture?
- Advocates of the brand: who popularizes Russian products abroad and why?
- False friends of national identity: how we think about what they think about us and how much does this correspond to reality?
Moderators:
- Yuri Nesterenko, founder of the NEprosto PR agency
- Andrei Andreev, chairman of the committee on international cooperation of RPRA
Experts of the session:
- Mikhail Kanavtsev, vice-rector of the "Senezh" Management Workshop, head of the "New Media Workshop" project
- Yulia Zagitova, founder of the communication agency Breaking Trends, secretary of the Union of Journalists of Russia
- Kermen Mandzhieva, international expert on strategic communications and cultural codes, CEO of "Smell Terra"
- Elena Zaitseva, general director of the Production Center "Schastye" ("Happiness"), producer-strategist
- Vladimir Barsegov, head of the analytics and research department of SPN Communications
- Ekaterina Andreas, head of the committee of creative industries of RASPP
