Expert session "Intercultural interaction through communications: practices of using national and cultural identity in international PR"

The Committee on international cooperation of RPRA and the Agency of creative industries will hold an expert session "Intercultural interaction through communications: practices of using national and cultural identity in international PR".

The session will take place on August 20 from 19:00 to 21:00 in the creative space "AKI.lab" at the address: Moscow, Bolshaya Nikitskaya st., 17, bldg. 2.

Questions for discussion:

• The brand-personality of Russia in different markets: how are we perceived through the prism of culture?
• Advocates of the brand: who popularizes Russian products abroad and why?
• False friends of national identity: how we think about what they think about us and how much does this correspond to reality?

Moderators:

• Yuri Nesterenko, founder of the NEprosto PR agency
• Andrei Andreev, chairman of the committee on international cooperation of RPRA

Experts of the session:

• Mikhail Kanavtsev, vice-rector of the "Senezh" Management Workshop, head of the "New Media Workshop" project
• Yulia Zagitova, founder of the communication agency Breaking Trends, secretary of the Union of Journalists of Russia
• Kermen Mandzhieva, international expert on strategic communications and cultural codes, CEO of "Smell Terra"
• Elena Zaitseva, general director of the Production Center "Schastye" ("Happiness"), producer-strategist
• Vladimir Barsegov, head of the analytics and research department of SPN Communications
• Ekaterina Andreas, head of the committee of creative industries of RASPP