The Russian Public Relations Association (RPRA) and the «Liniya Prava» Law Firm have developed and unveiled a comprehensive legal guide dedicated to regulations within the PR and advertising sectors.
Oleg Poletaev, First Vice President of RPRA, noted:
«This guide was created primarily for PR specialists in countries with which Russia is currently developing economic ties. These are key partners within the BRICS and EAEU blocks, as well as African nations that are becoming suppliers of goods and services to the Russian market. Agencies in these countries supporting local businesses are tasked with helping clients promote themselves in the Russian market – and the wider EAEU market, given our single customs space. This guidebook continues the strategic track RPRA has been pursuing for the last two years: building international relations and developing contacts with PR associations and key market players in countries with whom Russia is shaping a new economic multipolarity.»
Raisa Abdullina, Marketing Director at «Liniya Prava» Law Firm, commented:
«Our firm has significant experience in resolving disputes regarding advertising and interactions with government authorities. This joint project with RPRA allowed us to transform this experience into a practical analytical document that will help companies not only avoid violations but also effectively defend their interests.»
Evgeny Kovalev, Member of the Executive Council and Chairman of the Committee on Communications for the Legal and Audit-Consulting Market at RPRA, noted:
«This document is a timely and practical initiative aimed at identifying and mitigating potential legal risks in communication activities. Using this legal guide allows for a baseline legal assessment of small to medium-complexity PR campaigns at an early stage to ensure legislative compliance. However, it is important to emphasize that this tool does not replace a professional legal opinion; rather, it acts as an element of primary compliance control, enhancing quality and informed decision-making in communications.»
Andrei Andreev, Member of the Executive Council and Chairman of the Committee on International Cooperation at RPRA, added:
«This guide serves as a navigator, helping foreign agencies understand the specifics of working with the Russian audience and avoid legal errors.»
The legal guide will be distributed to foreign PR associations and is now available for free access via RPRA's official websites.
Oleg Poletaev, First Vice President of RPRA, noted:
«This guide was created primarily for PR specialists in countries with which Russia is currently developing economic ties. These are key partners within the BRICS and EAEU blocks, as well as African nations that are becoming suppliers of goods and services to the Russian market. Agencies in these countries supporting local businesses are tasked with helping clients promote themselves in the Russian market – and the wider EAEU market, given our single customs space. This guidebook continues the strategic track RPRA has been pursuing for the last two years: building international relations and developing contacts with PR associations and key market players in countries with whom Russia is shaping a new economic multipolarity.»
Raisa Abdullina, Marketing Director at «Liniya Prava» Law Firm, commented:
«Our firm has significant experience in resolving disputes regarding advertising and interactions with government authorities. This joint project with RPRA allowed us to transform this experience into a practical analytical document that will help companies not only avoid violations but also effectively defend their interests.»
Evgeny Kovalev, Member of the Executive Council and Chairman of the Committee on Communications for the Legal and Audit-Consulting Market at RPRA, noted:
«This document is a timely and practical initiative aimed at identifying and mitigating potential legal risks in communication activities. Using this legal guide allows for a baseline legal assessment of small to medium-complexity PR campaigns at an early stage to ensure legislative compliance. However, it is important to emphasize that this tool does not replace a professional legal opinion; rather, it acts as an element of primary compliance control, enhancing quality and informed decision-making in communications.»
Andrei Andreev, Member of the Executive Council and Chairman of the Committee on International Cooperation at RPRA, added:
«This guide serves as a navigator, helping foreign agencies understand the specifics of working with the Russian audience and avoid legal errors.»
The legal guide will be distributed to foreign PR associations and is now available for free access via RPRA's official websites.
